Comments on: Engagement marketing http://www.strategicmessaging.com/engagement-marketing/2008/02/07/ Marketing isn't just a conversation -- it's a debate Fri, 30 Jul 2010 15:52:18 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Engagement Marketing Dept. http://www.strategicmessaging.com/engagement-marketing/2008/02/07/#comment-346 Engagement Marketing Dept. Tue, 28 Jul 2009 03:37:32 +0000 http://www.strategicmessaging.com/engagement-marketing/2008/02/07/#comment-346 I agree with your last point: "Whatever claims you make to them had better be true enough so as to hold up through long engagement." That should be true for all marketing I would hope. As the web grows, the importance of truth in marketing is more demanded and required. User information and reviews are too easy to find. I also agree and see why engagement marketing is often referenced with social media. Engagement is a two way street; it can refer to a dialog, a relationship entered in by two people. Social media marketing IS engagement marketing in a way. I agree with your last point: “Whatever claims you make to them had better be true enough so as to hold up through long engagement.”

That should be true for all marketing I would hope. As the web grows, the importance of truth in marketing is more demanded and required. User information and reviews are too easy to find.

I also agree and see why engagement marketing is often referenced with social media. Engagement is a two way street; it can refer to a dialog, a relationship entered in by two people. Social media marketing IS engagement marketing in a way.

]]> By: Curt Monash http://www.strategicmessaging.com/engagement-marketing/2008/02/07/#comment-112 Curt Monash Tue, 22 Apr 2008 04:25:32 +0000 http://www.strategicmessaging.com/engagement-marketing/2008/02/07/#comment-112 Jan, We're doing a professional revamp soon, but if you look at the theme on this blog, or the different theme used on my other blogs (e.g., www.texttechnologies.com), neither is in exactly the form it was first downloaded in. That didn't take much beyond deleting and/or commenting out some PHP -- but technically, that's programming. :) CAM Jan,

We’re doing a professional revamp soon, but if you look at the theme on this blog, or the different theme used on my other blogs (e.g., http://www.texttechnologies.com), neither is in exactly the form it was first downloaded in.

That didn’t take much beyond deleting and/or commenting out some PHP — but technically, that’s programming. :)

CAM

]]> By: Marketing Articles http://www.strategicmessaging.com/engagement-marketing/2008/02/07/#comment-111 Marketing Articles Mon, 14 Apr 2008 08:13:56 +0000 http://www.strategicmessaging.com/engagement-marketing/2008/02/07/#comment-111 This is also known as participation marketing and this approach encourages the consumers to actively involved in the evolution of the brand. Hey, can you tell me what's that <i>bit</i> you've hacked in WP? -Jan This is also known as participation marketing and this approach encourages the consumers to actively involved in the evolution of the brand.
Hey, can you tell me what’s that bit you’ve hacked in WP?

-Jan

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