http://www.strategicmessaging.com/enterprise-technology-marketing-layered-messaging-model/2008/09/08/ Marketing isn't just a conversation -- it's a debate Mon, 30 Jan 2012 18:22:11 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://www.strategicmessaging.com/enterprise-technology-marketing-layered-messaging-model/2008/09/08/#comment-623 The fatal fallacy of modern technology marketing | Strategic Messaging Fri, 25 Mar 2011 16:20:24 +0000 http://www.strategicmessaging.com/?p=35#comment-623 [...] customers pick among multiple alternatives, each with its own appealing story. If you don’t tell your story too, you’ll fizzle and die. Categories: Uncategorized  Subscribe to our complete [...] [...] customers pick among multiple alternatives, each with its own appealing story. If you don’t tell your story too, you’ll fizzle and die. Categories: Uncategorized  Subscribe to our complete [...]

]]> http://www.strategicmessaging.com/enterprise-technology-marketing-layered-messaging-model/2008/09/08/#comment-347 Note to technology startups | Strategic Messaging Thu, 30 Jul 2009 18:18:32 +0000 http://www.strategicmessaging.com/?p=35#comment-347 [...] A layered messaging model [...] [...] A layered messaging model [...]

]]> http://www.strategicmessaging.com/enterprise-technology-marketing-layered-messaging-model/2008/09/08/#comment-281 Social media done in a silo is social media done wrong | Strategic Messaging Sun, 29 Mar 2009 04:15:08 +0000 http://www.strategicmessaging.com/?p=35#comment-281 [...] see why, please consider two of my major themes in this blog. First, successful marketing requires telling a multi-layered story. In principle you can do that entirely through social media, specifically a blog. But if you try, [...] [...] see why, please consider two of my major themes in this blog. First, successful marketing requires telling a multi-layered story. In principle you can do that entirely through social media, specifically a blog. But if you try, [...]

]]> http://www.strategicmessaging.com/enterprise-technology-marketing-layered-messaging-model/2008/09/08/#comment-266 Strategy should be complicated, but tactics should be simple | Strategic Messaging Tue, 30 Dec 2008 11:03:49 +0000 http://www.strategicmessaging.com/?p=35#comment-266 [...] shoe was lost; for want of a shoe the horse was lost; for want of a horse … and so on.  The layered messaging model is a prime example of [...] [...] shoe was lost; for want of a shoe the horse was lost; for want of a horse … and so on.  The layered messaging model is a prime example of [...]

]]> http://www.strategicmessaging.com/enterprise-technology-marketing-layered-messaging-model/2008/09/08/#comment-254 Always be marketing | Strategic Messaging Wed, 12 Nov 2008 08:19:58 +0000 http://www.strategicmessaging.com/?p=35#comment-254 [...] Stay on one or more of your messages. [...] [...] Stay on one or more of your messages. [...]

]]> http://www.strategicmessaging.com/enterprise-technology-marketing-layered-messaging-model/2008/09/08/#comment-253 Positioning Choices in the Analytic DBMS Market | The Monash Report Wed, 12 Nov 2008 05:26:01 +0000 http://www.strategicmessaging.com/?p=35#comment-253 [...] overview.) But I also invoked some underlying marketing theory. Part of that has been posted on Strategic Messaging. Other exists only in very crude draft form. (Sadly, that’s what my whole company website [...] [...] overview.) But I also invoked some underlying marketing theory. Part of that has been posted on Strategic Messaging. Other exists only in very crude draft form. (Sadly, that’s what my whole company website [...]

]]> http://www.strategicmessaging.com/enterprise-technology-marketing-layered-messaging-model/2008/09/08/#comment-237 Layered messaging gives you a more complete marketing argument | IP Marketing Advisor Tue, 30 Sep 2008 17:32:26 +0000 http://www.strategicmessaging.com/?p=35#comment-237 [...] Go to: Strategic Messaging [...] [...] Go to: Strategic Messaging [...]

]]> http://www.strategicmessaging.com/enterprise-technology-marketing-layered-messaging-model/2008/09/08/#comment-189 Do influencers think along the lines of the layered messaging model? | Strategic Messaging Mon, 08 Sep 2008 06:55:03 +0000 http://www.strategicmessaging.com/?p=35#comment-189 [...] I originally came up with the more techie version of the layered messaging model [...] [...] I originally came up with the more techie version of the layered messaging model [...]

]]> http://www.strategicmessaging.com/enterprise-technology-marketing-layered-messaging-model/2008/09/08/#comment-188 Generalizing the layered messaging model | Strategic Messaging Mon, 08 Sep 2008 06:52:40 +0000 http://www.strategicmessaging.com/?p=35#comment-188 [...] my introductory post on layered messaging, I laid out two basic templates for enterprise IT messaging. But consider, if you would, the [...] [...] my introductory post on layered messaging, I laid out two basic templates for enterprise IT messaging. But consider, if you would, the [...]

]]> http://www.strategicmessaging.com/enterprise-technology-marketing-layered-messaging-model/2008/09/08/#comment-187 The layered messaging marketing model as applied to Attensity | Text Technologies Mon, 08 Sep 2008 06:52:17 +0000 http://www.strategicmessaging.com/?p=35#comment-187 [...] general layered messaging theory survived its first test against an IT vendor example – Netezza. Let’s try another, [...] [...] general layered messaging theory survived its first test against an IT vendor example – Netezza. Let’s try another, [...]

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