Comments on: Many levels of influencer — long tails, tall tales http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/ Marketing isn't just a conversation -- it's a debate Mon, 30 Jan 2012 18:22:11 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Bob Ferrari http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-552 Bob Ferrari Tue, 22 Feb 2011 17:05:54 +0000 http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-552 Ray, Excellent analysis of converging models of the new market makers. As an independent industry analyst and blogger, I can relate well. You asked what was missing and I can add a few thoughts. The most important consideration should always be directed at what is the target audience. Whom are the targets of market makers? Is it the technology companies, prospective buyers, or both? That is critically important since a multitude of the influencers is causing the actual decision makers to believe that there is perhaps too much 'noise' in the system. In my view, what really matters is the creditability, objectivity and experience level of the influencer, with prospective or current buyers. Perhaps that is why peer forums, peer-to-peer facilitators and niche influencers are gaining increased favor. Bob Ferrari Ray,

Excellent analysis of converging models of the new market makers. As an independent industry analyst and blogger, I can relate well.

You asked what was missing and I can add a few thoughts. The most important consideration should always be directed at what is the target audience. Whom are the targets of market makers? Is it the technology companies, prospective buyers, or both? That is critically important since a multitude of the influencers is causing the actual decision makers to believe that there is perhaps too much ‘noise’ in the system.

In my view, what really matters is the creditability, objectivity and experience level of the influencer, with prospective or current buyers. Perhaps that is why peer forums, peer-to-peer facilitators and niche influencers are gaining increased favor.

Bob Ferrari

]]> By: Notes and links October 3 2010 | DBMS 2 : DataBase Management System Services http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-495 Notes and links October 3 2010 | DBMS 2 : DataBase Management System Services Mon, 04 Oct 2010 01:11:04 +0000 http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-495 [...] CEO made some comments about influencers which are additive to what I’ve been saying about influencers over on Strategic Messaging. (If you don’t read that — well, it’s my blog about [...] [...] CEO made some comments about influencers which are additive to what I’ve been saying about influencers over on Strategic Messaging. (If you don’t read that — well, it’s my blog about [...]

]]> By: So what is an analyst anyway? | Strategic Messaging http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-435 So what is an analyst anyway? | Strategic Messaging Mon, 26 Jul 2010 04:43:39 +0000 http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-435 [...] need flexibility in how you deal with influencers. Everybody is different. (Quick worst-practice story: Oracle tells me it won’t give analyst-relations support to [...] [...] need flexibility in how you deal with influencers. Everybody is different. (Quick worst-practice story: Oracle tells me it won’t give analyst-relations support to [...]

]]> By: Five kinds of public relations | Strategic Messaging http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-364 Five kinds of public relations | Strategic Messaging Sun, 28 Feb 2010 07:47:43 +0000 http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-364 [...] an earlier post, I distinguished among eight different kinds of influencers. For the purpose of this one, it should suffice to highlight three different categories of [...] [...] an earlier post, I distinguished among eight different kinds of influencers. For the purpose of this one, it should suffice to highlight three different categories of [...]

]]> By: Social media done in a silo is social media done wrong | Strategic Messaging http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-282 Social media done in a silo is social media done wrong | Strategic Messaging Sun, 29 Mar 2009 05:15:38 +0000 http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-282 [...] marketing needs to reach many different kinds of people. It is rare that one channel is a good way to reach them all. But your communications with [...] [...] marketing needs to reach many different kinds of people. It is rare that one channel is a good way to reach them all. But your communications with [...]

]]> By: Mark Dykeman http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-60 Mark Dykeman Sat, 02 Feb 2008 15:26:44 +0000 http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-60 Curt: fair enough. I certainly don't dispute the value of distinguishing the kinds of influencer vs. the kinds of influence. Curt: fair enough. I certainly don’t dispute the value of distinguishing the kinds of influencer vs. the kinds of influence.

]]> By: Curt Monash http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-58 Curt Monash Sat, 02 Feb 2008 13:52:06 +0000 http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-58 Mark, That wasn't meant to be a comprehensive list. But it was specifically targeted to enterprise technology, which is usually analyzed carefully and bought by committee. If I'd been making a list for, say, US politics, it would have been of similar length, but the details would have been quite different. CAM Mark,

That wasn’t meant to be a comprehensive list.

But it was specifically targeted to enterprise technology, which is usually analyzed carefully and bought by committee.

If I’d been making a list for, say, US politics, it would have been of similar length, but the details would have been quite different.

CAM

]]> By: Mark Dykeman http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-57 Mark Dykeman Sat, 02 Feb 2008 13:43:52 +0000 http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-57 Curt, I'm wondering if there's a ninth influencer: the decision-maker, the person who authorizes a buying decision. You could argue that what you are trying to do win the favor of the eight types of influencers in order to have influence on the decision maker, but in small organizations (especially proprietorships) you may only have one person that can be influenced. Curt, I’m wondering if there’s a ninth influencer: the decision-maker, the person who authorizes a buying decision. You could argue that what you are trying to do win the favor of the eight types of influencers in order to have influence on the decision maker, but in small organizations (especially proprietorships) you may only have one person that can be influenced.

]]> By: Death to PowerPoints : Strategic Messaging http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-54 Death to PowerPoints : Strategic Messaging Sat, 02 Feb 2008 09:18:51 +0000 http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02/#comment-54 [...] nothing else,  this is an illustration of my point that different (kinds of) influencers need to be communicated with differently. February 2, 2008 | Filed Under Technology [...] [...] nothing else,  this is an illustration of my point that different (kinds of) influencers need to be communicated with differently. February 2, 2008 | Filed Under Technology [...]

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