Comments on: Merv Adrian’s threads on analyst blogging http://www.strategicmessaging.com/merv-adrians-threads-on-analyst-blogging/2009/04/04/ Marketing isn't just a conversation -- it's a debate Fri, 30 Jul 2010 15:52:18 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Merv Adrian http://www.strategicmessaging.com/merv-adrians-threads-on-analyst-blogging/2009/04/04/#comment-292 Merv Adrian Sun, 05 Apr 2009 01:01:22 +0000 http://www.strategicmessaging.com/?p=48#comment-292 Agree. Analysts are smart enought to know when a post ought to be checked on. Not sure of facts? Making a very negative material assertion? Worth an offer of conversation. That doesn't mean prior restraint. Just a courtesy, as a judgement call. Agree. Analysts are smart enought to know when a post ought to be checked on. Not sure of facts? Making a very negative material assertion? Worth an offer of conversation. That doesn’t mean prior restraint. Just a courtesy, as a judgement call.

]]> By: Curt Monash http://www.strategicmessaging.com/merv-adrians-threads-on-analyst-blogging/2009/04/04/#comment-291 Curt Monash Sun, 05 Apr 2009 00:21:11 +0000 http://www.strategicmessaging.com/?p=48#comment-291 Merv, Thanks for the quick and thoughtful comment. And of course for the lavish praise as well! One thing: Blogs as ongoing streams of commentary. I do not think it is necessary for every post to be vetted by every vendor it touches on. Merv,

Thanks for the quick and thoughtful comment. And of course for the lavish praise as well!

One thing: Blogs as ongoing streams of commentary. I do not think it is necessary for every post to be vetted by every vendor it touches on.

]]> By: Merv Adrian http://www.strategicmessaging.com/merv-adrians-threads-on-analyst-blogging/2009/04/04/#comment-289 Merv Adrian Sun, 05 Apr 2009 00:01:14 +0000 http://www.strategicmessaging.com/?p=48#comment-289 Great comments, Curt, and I confess to being guilty of starting with "large firm" analyst bloggers as the basis - that's the issue that catalyzed the discussion. As those folks have (finally) begun to enter the world outside their walled garden - me included - some important things have occasionally fallen away. The "minimum standards" you refer to (and I agree they are not by themselves "sufficient care"), such as at least attempting to connect with a covered vendor for comment, and the need to have attributable, verified facts, do to me represent necessities, not options. For my part, I've also experienced stonewalling or outright deception from people working for vendors. And I have no problem with calling it out. I suspect "independents" have more degrees of freedom to do so than big firm analysts believe they have. The new channels give us room to do it and make a lot of noise. Like you, I reject the notion that there is one way to communicate. In fact, it's precisely that dimension that analysts and AR need to get right: clear, unambiguous exchanges of information, which will happen best when relationships are built and maintained based on trust. My guess is that it will remain aspirational, and we'll all have to continue to call them as we see them (once we have our facts straight.) Thanks for joining in. Your work is a marquee example for those who don't know that analysts outside those big firms offer exceptional, focused insights. Great comments, Curt, and I confess to being guilty of starting with “large firm” analyst bloggers as the basis – that’s the issue that catalyzed the discussion. As those folks have (finally) begun to enter the world outside their walled garden – me included – some important things have occasionally fallen away.

The “minimum standards” you refer to (and I agree they are not by themselves “sufficient care”), such as at least attempting to connect with a covered vendor for comment, and the need to have attributable, verified facts, do to me represent necessities, not options.

For my part, I’ve also experienced stonewalling or outright deception from people working for vendors. And I have no problem with calling it out. I suspect “independents” have more degrees of freedom to do so than big firm analysts believe they have. The new channels give us room to do it and make a lot of noise.

Like you, I reject the notion that there is one way to communicate. In fact, it’s precisely that dimension that analysts and AR need to get right: clear, unambiguous exchanges of information, which will happen best when relationships are built and maintained based on trust. My guess is that it will remain aspirational, and we’ll all have to continue to call them as we see them (once we have our facts straight.)

Thanks for joining in. Your work is a marquee example for those who don’t know that analysts outside those big firms offer exceptional, focused insights.

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