Comments on: Monash’s First Law of Commercial Semantics explained

By: “Big data” has jumped the shark | DBMS 2 : DataBase Management System Services

Mon, 12 Sep 2011 03:11:12 +0000

[...] frequently observe that no market categorization is ever precise and, in particular, that bad jargon drives out good. But when it comes to “big data” or “big data analytics”, matters are worse [...]

By: Laws of Commerical Semantics … by Curt Monash — Ron Ross on Business Rules

Laws of Commerical Semantics … by Curt Monash — Ron Ross on Business Rules — Fri, 26 Aug 2011 14:01:47 +0000

[...] http://www.strategicmessaging.com/monashs-first-law-of-commercial-semantics-explained/2009/01/09/ [...]

By: ANALYTIC is the antonym of TRANSACTIONAL | DBMS 2 : DataBase Management System Services

Wed, 30 Mar 2011 01:51:39 +0000

[...] Vertica’s new data warehouse appliances. At first blush, this may seem like an instance of Monash’s First Law of Commercial Semantics (“Bad jargon drives out good”). But I think Vertica’s usage is legitimate, and will [...]

By: Comments on the 2011 Forrester Wave for Enterprise Data Warehouse Platforms | DBMS 2 : DataBase Management System Services

Fri, 11 Feb 2011 06:10:08 +0000

[...] not necessarily the best way to address the numerous use cases for analytic DBMS technology. And product category names are commonly problematic anyhow. So I don’t much mind this overloading of the EDW term. But in one respect I think the [...]

By: Columnar compression vs. column storage | DBMS 2 : DataBase Management System Services

Sun, 06 Feb 2011 09:23:45 +0000

[...] about columnar technology. (I further suspect that certain vendors are encouraging this confusion, as vendors commonly do.) So here are some basic [...]

By: Examples and definition of machine-generated data | DBMS 2 : DataBase Management System Services

Thu, 30 Dec 2010 08:17:58 +0000

[...] (That is definitely an inclusive OR.) Suggestions for slicker wording will be gratefully received — but in making them, please try not to run afoul of Monash’s First Law of Commercial Semantics. [...]

By: So what is an analyst anyway? | Strategic Messaging

So what is an analyst anyway? | Strategic Messaging — Mon, 26 Jul 2010 04:42:53 +0000

[...] though similar people are involved in several of the efforts. Notwithstanding my well-documented skepticism about category definitions, I think it might be interesting to pull some of these ideas together in one [...]

By: Obfuscate clearly! | Strategic Messaging

Obfuscate clearly! | Strategic Messaging — Sun, 25 Jul 2010 02:52:09 +0000

[...] the names of particular portions of a marketecture diagram. Now, I am on record as believing that all product category names are flawed. But while some vagueness or ambiguity may be unavoidable, there is no reason for names to be [...]

By: The Naming of the Foo | DBMS2 -- DataBase Management System Services

The Naming of the Foo | DBMS2 -- DataBase Management System Services — Sat, 13 Mar 2010 22:47:57 +0000

[...] No technology category name is ever perfect. [...]

By: Clearing up MapReduce confusion, yet again | DBMS2 -- DataBase Management System Services

Wed, 30 Dec 2009 10:51:40 +0000

[...] predicted by Monash’s First Law of Commercial Semantics, different vendors have individual variants on those themes. For example, as per a [...]