Marketing change in the Democratic Primaries, Part 1 — different approaches
At Saturday’s New Hampshire debate among four Democratic contenders – Hillary Clinton, Bill Richardson, Barack Obama, and John Edwards – the central theme was change. All the Democratic candidates agreed on four basic concepts:
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Change from the Bush Administration is paramount.
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Change has something to do with helping the poor, the working class, and children.
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Change in Iraq policy – specifically, bringing US troops home from Iraq – is mandatory.
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Change in health care insurance is important.
No surprises so far – the first three are obvious Democratic positions, and the fourth has been a major Democratic theme since early in the Bill Clinton Administration.
But the debate also highlighted considerable disagreement and competition to further define what “change” entails. Read more
| Categories: "Change", Barack Obama, Campaign 2008, Hillary Clinton, John Edwards, Political marketing | 1 Comment |