Know your audience
I just had one of the most ridiculous meetings I’ve had in a long time. A vendor about whom I and various other press/blog/analyst outlets had already written asked to meet with me. Three top executives schlepped out for a loooong dinner. Unbeknownst to me in advance, the company expected to hold the meeting under embargo. When I asked at the end of the meeting “So, what about that is embargoed”, they responded (in effect) “everything” — notwithstanding that they had received substantial coverage already, and that in 3 hours we hadn’t talked about any details of the sort that normally would be NDAed. No customer names, no product announcements, nothing. They just didn’t want coverage until their “launch date” 3 weeks hence.
Despite that investment of time in meeting with me, they’d obviously done little or nothing to prepare. Read more
| Categories: Analyst relations, Technology marketing | 1 Comment |