About Strategic Messaging

Strategic Messaging is one of the Monash Research family of blogs, which also includes DBMS 2, Text Technologies, and the Monash Report. Unlike our other blogs, which focus on technical subjects, Strategic Messaging discusses the theory and practice of marketing. Specifically, it covers strategic marketing and positioning, and the messaging that supports and creates them.

Examples are drawn primarily from two domains in which marketing is not just a conversation, but actually a debate — enterprise software and politics. The most central posts are probably:

Strategic Messaging’s author is Curt Monash, who in connection with his analytical work has long been a high-level marketing consultant to the software and online services industries.

Links:

Feed including blog about strategic marketing and messaging in technology and politics Subscribe to the Monash Research feed via RSS or email:

Login

Search our blogs and white papers

Monash Research blogs

User consulting

Building a short list? Refining your strategic plan? We can help.

Vendor advisory

We tell vendors what's happening -- and, more important, what they should do about it.

Monash Research highlights

Learn about white papers, webcasts, and blog highlights, by RSS or email.