May 19, 2008
Restoring sanity to technology news embargoes
Technology news embargoes are a mess.
- Companies insist that news should be embargoed until press releases hit “the wire,” then don’t live up to their planned schedules as to when the releases will actually hit.
- Embargoes are commonly broken by bloggers working from home, online trade press working in non-US time zones, and the like.
- Companies are often maddeningly indecisive vague as to what parts of a briefing are or aren’t embargoed.
Basically, a custom that worked fairly well in the age of heavily staffed weekly and monthly print media has not been adapted well to the up-to-the-minute, fragmented online age. Here’s what I propose to at least partially fix things. Read more
| Categories: Analyst relations, Technology marketing | 3 Comments |
May 16, 2008
How to pitch me
Slightly edited June, 2010 to strike out passe’ parts.
In a good new trend, analysts are putting up explicit “How to pitch me” notes. (Carter Lusher has links to some of them.) Here’s mine. Read more
| Categories: Analyst relations, Technology marketing | 3 Comments |