Social media done in a silo is social media done wrong
There are tons of self-appointed “social media experts” out in cyberspace. There’s also a growing backlash against same, usually focusing around ideas such as:
- Many of these so-called “experts” greatly overstate their expertise.
- A lot of what passes for social media “success” just amounts to these “experts” getting attention from each other.
I wouldn’t go out of my way to argue with all that. 🙂 But I think there’s also a more fundamental reason why specialized social media “experts” should not be taken very seriously:
Social media done in a silo is social media done wrong. Read more
A great example of influencer outreach
From time to time I tell about a particularly bad job of doing influencer outreach at me. But I don’t directly balance those stories with examples of good outreach targeted at me. There are multiple reasons for this, including:
- My “How to pitch me” post was already arrogant enough. I don’t want to repeatedly conflate “This is how I like to be dealt with” and “This is how you should deal with analysts in general.”
- The nature of my business is such that, by the time I’m having a particularly good relationship with a company, there’s probably something confidential going on, or at least something I should be careful discussing in public.
As an alternative, I’d like to share a particularly good example of outreach I just discovered in the political sphere. Read more
| Categories: Barack Obama, Marketing communications, Political marketing | 6 Comments |