Note to technology startups

The following was originally part of my post today regarding Groovy Corp, but I decided to post it separately instead.

Getting a favorable mention in a couple of prominent blogs should not be the be-all, end-all of your launch strategy.  Rather, you should be laying the groundwork for getting enterprises to place significant bets on your unproven technology.  Eliciting the “I’m interested in that if it works” reaction is only a very small part of your overall marketing challenge.

Related links

• A layered messaging model
• Always be marketing

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