December 30, 2008
Strategy should be complicated, but tactics should be simple
My approach to marketing strategy is often a quest for completion. A chain is only as strong as its weakest link. For want of a nail the shoe was lost; for want of a shoe the horse was lost; for want of a horse … and so on. The layered messaging model is a prime example of that.
But while strategy often needs to be made more complicated, tactics often need to be simplified. This hilarious video — hat tip to my favorite web designer — tells the story.
| Categories: Marketing theory | 24 Comments |