December 30, 2008

Strategy should be complicated, but tactics should be simple

My approach to marketing strategy is often a quest for completion. A chain is only as strong as its weakest link. For want of a nail the shoe was lost; for want of a shoe the horse was lost; for want of a horse … and so on. The layered messaging model is a prime example of that.

But while strategy often needs to be made more complicated, tactics often need to be simplified. This hilarious video — hat tip to my favorite web designer — tells the story.

Categories: Marketing theory 
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Comments

24 Responses to “Strategy should be complicated, but tactics should be simple”

  1. Dan Weinreb on December 31st, 2008 7:45 am

    That’s very funny! I also liked Melissa Bradshaw’s web site; she’s clearly very talented.

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