March 1, 2015

Marketing advice for young companies

Much of what I get paid for is advising early-stage companies, especially on messaging and marketing. So let’s try to pull some thoughts together.

For early-stage companies, I’d say:

Of course, these subjects are much discussed in this blog. The top three overview posts for young companies are probably: 

If you read those three posts and follow the links in them, you’ll see much of what I have to say about early-stage tech company marketing.

Expanding the list of recommended posts:

Above all, if you’re working with me — my core messaging paradigm is the layered messaging model.

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