January 8, 2008

The classic marketing mistake Hillary Clinton now needs to avoid

I’m writing this Tuesday morning. It is widely expected that Hillary Clinton will get shellacked in the New Hampshire primary, and her campaign is searching for a strategy with which to rebound.

The temptation will be to make a classic marketing error: Excessive focus. And if they fall into that trap, they will lose.

If Hillary Clinton is to win the Democratic nomination, her campaign now has to simultaneously follow all (or at least most) of the following strategies:

Comments

3 Responses to “The classic marketing mistake Hillary Clinton now needs to avoid”

  1. Updating my marketing prescriptions for the Clinton campaign : Strategic Messaging on January 9th, 2008 8:14 am

    [...] presidential campaign has changed significantly since Tuesday morning. What does this do to the marketing strategy I suggested for Hillary Clinton a mere 24 hours ago? Let’s [...]

  2. GeekMommy on February 21st, 2008 11:00 pm

    Ooh – Len’s right, it’s too bad Hil didn’t read this in advance! :(

    p.s. I’m much closer to your point of view on this election. If Hil gets the nomination, she’ll get my vote – if it’s O? Not sure who will get it.

  3. Twitter Response from @LenEdgerly « TweetTrack on February 21st, 2008 11:03 pm

    [...] February 22, 2008 @CurtMonash – If Hillary had taken your Jan. 9 advice she’d probably have this wrapped up by now. http://www.strategicmessaging.com/marketing-mistake/2008/01/08/ [...]

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