January 8, 2008

The classic marketing mistake Hillary Clinton now needs to avoid

I’m writing this Tuesday morning. It is widely expected that Hillary Clinton will get shellacked in the New Hampshire primary, and her campaign is searching for a strategy with which to rebound.

The temptation will be to make a classic marketing error: Excessive focus. And if they fall into that trap, they will lose.

If Hillary Clinton is to win the Democratic nomination, her campaign now has to simultaneously follow all (or at least most) of the following strategies:


3 Responses to “The classic marketing mistake Hillary Clinton now needs to avoid”

  1. Updating my marketing prescriptions for the Clinton campaign : Strategic Messaging on January 9th, 2008 8:14 am

    […] presidential campaign has changed significantly since Tuesday morning. What does this do to the marketing strategy I suggested for Hillary Clinton a mere 24 hours ago? Let’s […]

  2. GeekMommy on February 21st, 2008 11:00 pm

    Ooh – Len’s right, it’s too bad Hil didn’t read this in advance! 🙁

    p.s. I’m much closer to your point of view on this election. If Hil gets the nomination, she’ll get my vote – if it’s O? Not sure who will get it.

  3. Twitter Response from @LenEdgerly « TweetTrack on February 21st, 2008 11:03 pm

    […] February 22, 2008 @CurtMonash – If Hillary had taken your Jan. 9 advice she’d probably have this wrapped up by now. http://www.strategicmessaging.com/marketing-mistake/2008/01/08/ […]

Leave a Reply

Feed including blog about strategic marketing and messaging in technology and politics Subscribe to the Monash Research feed via RSS or email:


Search our blogs and white papers

Monash Research blogs

User consulting

Building a short list? Refining your strategic plan? We can help.

Vendor advisory

We tell vendors what's happening -- and, more important, what they should do about it.

Monash Research highlights

Learn about white papers, webcasts, and blog highlights, by RSS or email.